To me, good design communicates, captivates & inspires. It's invisible, functional and for the people. I have an eye for detail, mixing craft with strategy, where research informs the work and every decision has a reason.
Bit of a perfectionist but love a good organised mess. I strive to do work that excites me and can ideally make a difference. I live by an adapt-or-perish motto: open to AI-assisted workflows, new tools, and learning whatever the problem needs next — without losing the judgement for what actually makes work good.
Senior product designer with 10+ years across banking, telco and agencies in Singapore & Berlin. I simplify complex transactional journeys, build design systems, lead research and workshops, prototype in code with AI-assisted tools.
Work Experience
- Aug 2024 – PresentSingapore
Independent Practice
Product Designer & Ceramicist
- Founded Kapuuut, a small ceramics business; set up its operations, brand, online store and content
- Built working tools through AI-assisted development (Cursor, Vercel, GitHub), including a business admin dashboard, web apps and tools for creative production
- Freelance design and web consultation for local arts organisations
- Jun 2021 – Jul 2024Singapore
OCBC Bank
AVP, Senior Experience Designer
- Owned design of the dashboard and personalisation features in the OCBC app refresh
- Shaped research strategy with the research team, covering interviews, usability testing and personas
- Core member of the design system team; facilitated co-creation workshops and design sprints, and mentored junior designers
- Jan 2020 – May 2021Singapore
StarHub Ltd
Senior UX/UI Designer
- Owned the Online Store experience across Consumer and Enterprise, simplifying product selection and checkout
- Prioritised fixes with product owners using analytics, funnel data and usability testing
- Partnered with developers on interface and UX writing solutions across lines of business
- Feb 2019 – Nov 2019Germany
BASA GmbH (Book a Street Artist)
Freelance UX/UI Designer
- Improved an existing booking marketplace to increase conversion, covering UX, UI, writing and customer journey design
- Mar 2017 – Jul 2018Germany
Heimat Werbeagentur GmbH
Senior UX/UI Designer
- Led UX/UI and UX writing for German clients across digital products and campaigns
- Presented concepts and pitches to client stakeholders; mentored interns and junior creatives
- Partnered with developers to integrate designs into backend systems
Earlier Experience
- May 2016 – Dec 2016Singapore
Toaster Ltd (Google)
Senior Creative Designer
- 2014 – 2016Singapore
Freelance Design
Art Direction / Interaction / UX/UI
- Zeno Communications (Edelman Group)
- Digital Arts Network Singapore (TBWA)
- Brilliant Basics
- Paperplane Co
- Jan 2012 – Jun 2013Singapore
POSSIBLE Worldwide
Interaction Designer
- 2012Singapore
Refinery Concepts
Graphic Designer
- 2011Singapore
Greenhouse Communications + Design
Junior Graphic Design Intern
Design / Skills
Practice
- Product & UX design
- UX architecture
- Interaction design
- Design systems
- User research
- Prototyping (Figma → code)
Approach
- AI-assisted workflows
- Workshop facilitation
- Agile delivery
- Cross-functional collaboration
- Stakeholder alignment
Tools
- Figma
- Cursor
- Adobe CC
- Miro
- Jira
- Framer
- HTML/CSS/CLI
- Vercel
- GitHub
Education
- 2009 – 2010
SIM Global (Royal Melbourne Institute of Technology)
BA in Communication Design (with Distinction)
- 2006 – 2009
Republic Polytechnic
Diploma in Technology & Arts Management